Trade can generally be defined as meeting the needs of the consumer at the right place, at the right time and at the right price. The Infinity Code E-commerce is the kind of trade done using an electronic medium both within and outside the political boundaries of a country, Its legality or the law to which it is subject, and which use electronic means of contracting and payment.
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Electronic commerce can be divided into three types, taking into account the position of the parties to the transaction:
Type 1: direct distribution of The Infinity Code business to consumers between the product or the distributor and the final consumer of the goods and payment is made through credit cards or digital accounts.
Type 2: Business to Business. Two companies are dealt with in the business sector and payment is made through direct transfer or digital accounts or electronic banks.
Type III: Intra Business Closed business is also between companies, but it is characterized by the limited parties to deal does not allow a company outside this range to enter or see the details of transactions.
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Definition of e-marketing:
“A commercial transaction based on interaction between the parties to exchange electronically instead of direct physical contact”
Or “sale and purchase of goods and services over the Internet”
These definitions, despite their validity, do not include the vitality of electronic marketing, which is the hallmark in the application and practice of electronic marketing, which involves a state of uniting the changing needs of customers and modern technologies, which lead to revolutionize the way in which the work, We consider The Infinity Code e-marketing to be the technology of change, because of the fundamental transformations in the course, philosophy and marketing applications that can be identified below
The traditional exchange process starts with marketers and ends in where they control. In the age of the Internet, customers have defined the information they need and offers that respond to their needs and desires and the prices that suit them. Therefore, electronic marketing has launched the term reverse marketing
B – The criteria used to evaluate the performance of marketing activities have become the highest position in the age of the Internet, where customers through websites looking for products of high quality and appropriate prices and services faster and better.
Marketing exchanges are no longer about a single exchange. In the Internet age, however, Internet marketers are working to satisfy their needs and desires by offering a variety of value-added goods and services that customers understand and appreciate.
There is no doubt that there is a diversity in the nature of The Infinity Code marketing functions on which the websites of the electronic companies depend, because of the different vital functions that these sites can perform. There is the function of communication and establishing continuous relationships with customers, the function of electronic sales as a form of direct marketing, For some things, such as Islam way, Jumbo, yahoo, the functionality of providing a business network, such as access to content provided by third parties, and a kind of exchange for the customer’s account or assistance, such as e-bay.
Electronic marketing has been characterized by certain characteristics, the most important of which are:
Automatic feature of marketing functions, especially in jobs characterized by repetition and measurability
Quantification, such as marketing research, product design, sales, inventory management.
The complementarity between the marketing functions of each other and with the parties concerned with the maintenance of customers, which is called the approach of customer relationship management, which developed into what is known as interactive marketing
Marketing interactive, has been associated with these two aspects of the two electronic marketing:
The silent marketer’s entrance, the entrance of active participation.
The current time is witnessing the re-engineering of the marketing process and the increasing trend towards electronic marketing and move most of the companies towards the electronic market to take advantage of the possibilities and advantages of electronic marketing, especially that companies that pioneered the adoption of electronic marketing entrances have been able to set new competitive standards, on the other hand, E-marketing has created a sophisticated shopping environment that will provide customers with greater comfort and pleasure in finding and satisfying their needs.
The most important opportunities and benefits of e-marketing for both companies and clients can be identified in the context of globalization and a changing business environment:
1. Access to global markets:
Studies have confirmed that e-marketing leads to the expansion of markets and increase the market share of companies by 3-22% due to the global spread. The electronic marketing allows customers to obtain their needs and choose from the products of international companies regardless of their geographical location. With commas and geographic borders.
2 – Supply of goods and services according to the needs of customers:
Through e-marketing, marketers find a greater opportunity to customize their products according to e-cutomization needs in line with customer expectations and to match the specificities of each customer. The communication and interactive capabilities of e-marketing have achieved a quantum leap in customer satisfaction and satisfaction.
3. The development of website technology:
The speed of technological developments in the design and development of websites and enhance their effectiveness and competitiveness is one of the most important challenges to the continuity of these sites and the success of electronic marketing through them.
4. Language and cultural barriers:
That language and culture are the most important challenges that hinder the interaction between many customers and the home of many websites, so there is a need to develop software that will make a quantum leap in the translation of texts into languages understood by customers, as well as the need to take into account cultural barriers and customs and traditions and values so as not to be a barrier to Use of commercial sites.
5. Privacy and security:
Confidentiality and privacy are the challenges that hinder and affect the acceptance of some customers to the idea of shopping online, especially since the process of electronic exchange needs to obtain some data from customers such as name, type, nationality, address, payment method, etc., so there is a need to use software to maintain Privacy and privacy of e-commerce transactions such as cookies
6. Lack of confidence in electronic payment methods:
The method of payment by credit cards online is the most forms of payment linked to the electronic marketing, and the process of money transfer in the core of any online business transactions of the most challenges to the electronic marketing, so there is a The Infinity Code trend towards the use of special software to secure electronic payment methods, Such as Secure The Infinity Code Electronic Transaction.
7. Special challenges for developing countries:
A – Lack of infrastructure necessary for this type of modern trade.
B – the lack of clarity of the future vision of electronic marketing of corporate managers.
C) The high material cost of switching to electronic marketing.
Customers do not accept the idea of buying online for their sense of the risks related to the quality of goods and their desire to check them before purchasing.
C – Lack of computers I have a large proportion of citizens in developing countries.
(H) Lack of widespread Internet penetration in some developing countries.
The slow internet and the difficulty of navigating through websites in some developing countries.